LOOSHI: PRESS FACT SHEET
hellolooshi.com/pages/press

ABOUT LOOSHI
Looshi makes hand rolled incense that smells like a place or a feeling: a forest after rain, a kitchen at dusk, the first warm evening of the year. Every stick starts as a paste of aromatic woods and wild honey, with no charcoal coating and no synthetic fragrance, so the scent comes from the materials themselves. Women artisans in Karnataka, in southern India, roll each stick by hand, and then the sticks rest for three weeks to cure. Looshi was founded by Richa, a third generation incense maker whose family has made incense since 1972. Eight scents, at hellolooshi.com.

THE FOUNDER
Richa is a third generation incense maker. Her family has made incense since 1972.
In her words: “I grew up believing there is nothing else like real incense. You strike a match, and everything the stick has been holding fills the room. No other form of aroma does that. That moment is why Looshi exists.”

HOW A LOOSHI STICK IS MADE
Aromatic wood powders, rolled around a bamboo core, are the body of the scent.
Wild raw honey binds the paste, in place of synthetic glue.
Upcycled coconut shell is mixed into the paste, so the stick burns on coconut shell, not coal. No charcoal coating, nothing dipped.
Natural aromatic oils carry each scent's three notes.
Rolled by hand by women artisans in Karnataka, India, then cured for three weeks.

THE EIGHT SCENTS
Calm: A warm, lantern-lit riad. Notes of vanilla, labdanum, amber.
Rewild: A forest after rain. Notes of vetiver, musk, redwood.
Euphoria: A tropical garden, first thing in the morning. Notes of rosemary, tuberose, amber.
Create: Teakwood with a citrus twist. Notes of mandarin, iris, teakwood.
Clarify: Sandalwood, brightened by jasmine. Notes of jasmine, saffron, sandalwood.
Change: Frankincense, cooled by sea air. Notes of lily, frankincense, sea salt.
Vivacity: A morning walk on a cedar trail. Notes of lavender, petitgrain, cedar.
Allure: Rose, but the warm kind. Notes of aloeswood, musk, rose.
20 hand rolled sticks a box, 8 inches long, about 45 minutes each.

IN NUMBERS
4,000+ happy customers. 400,000+ sticks lit. 4.8 stars across 160+ reviews.

PRICES (US dollars, read from hellolooshi.com on 2026-10-22)
Boxes of 20 sticks
  Calm, Rewild, Euphoria, Create, Clarify, Change, Vivacity: $28 each
  Allure: $36
Gift sets
  The Grounding Duo (Rewild and Calm): $50
  The Morning Duo (Vivacity and Rewild): $50
  The Sanctuary Duo (Change and Rewild): $50
  The Creator Duo (Create and Clarify): $50
  The Social Duo (Euphoria and Allure): $58
  The Studio Edit (Create and Rewild): $50
  The Bloom Edit (Euphoria and Vivacity): $50
  The Apartment Edit (Calm and Rewild): $50
  The Forest Edit (Vivacity, Rewild and Calm): $72
  The Complete Set (all eight scents): $185
To try
  The Discovery Set, any four scents: $20, credited back as $20 off a first order of full boxes
Holders
  Wave of Senses incense holder: $26
  Ring of Serenity incense holder: $26
Free US shipping over $45.
Samples are available on request for gift guides and reviews.

PRESS CONTACT
hello@hellolooshi.com

IN THIS KIT
  Looshi-fact-sheet.txt
  photos/01-honeycomb-flower-and-sticks.jpg
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  photos/07-a-lit-stick-held-in-hand.jpg
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  photos/10-vivacity-euphoria-and-rewild-boxes.jpg
  photos/11-calm-box-embossing.jpg
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  photos/13-ring-of-serenity-holder-with-calm.jpg
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  logo/looshi-wordmark.svg
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Please credit photographs “Courtesy of Looshi”.
