LOOSHI: PRESS FACT SHEET
hellolooshi.com/pages/press


ABOUT LOOSHI

Looshi makes hand rolled incense that smells like a place or a feeling: a forest after rain, a kitchen at dusk, the first warm evening of the year. Every stick starts as a paste of aromatic woods and wild honey, with no charcoal coating and no synthetic fragrance, so the scent comes from the materials themselves. Women artisans in Karnataka, in southern India, roll each stick by hand, and then the sticks rest for three weeks to cure. Looshi was founded by Richa, a third generation incense maker whose family has made incense since 1972. Eight scents, at hellolooshi.com.


THE FOUNDER

Richa is a third generation incense maker. Her family has made incense since 1972.

In her words: "I grew up believing there is nothing else like real incense. You strike a match, and everything the stick has been holding fills the room. No other form of aroma does that. That moment is why Looshi exists."


FAST FACTS

Eight scents: Calm, Rewild, Euphoria, Create, Clarify, Change, Vivacity and Allure.
20 hand rolled sticks a box, 8 inches long, about 45 minutes each.
Hand rolled by women artisans in Karnataka, India, then cured for three weeks.
Bamboo core, aromatic wood powders, wild raw honey, activated coconut charcoal and natural aromatic oils.
No synthetic coating, nothing dipped.
4,000+ happy customers. 400,000+ sticks lit. 4.8 stars across 160+ reviews.
Free US shipping over $45.


PRICES AND SETS (US dollars)

A box of 20 sticks: $28 (Allure: $36)
  hellolooshi.com/collections/natural-incense
The duos and edits: from $50
  hellolooshi.com/collections/bundles
The Forest Edit, Vivacity, Rewild and Calm: $72
  hellolooshi.com/products/the-forest-edit
The Complete Set, all eight scents: $185
  hellolooshi.com/products/the-complete-set
The Discovery Set, any four scents to try: $20, credited back as $20 off a first order of full boxes
  hellolooshi.com/products/discovery-set

Samples are available on request for gift guides and reviews.


PRESS CONTACT

hello@hellolooshi.com


IN THIS KIT

Looshi-fact-sheet.txt   this sheet
logo/looshi-wordmark.svg and .png   the Looshi wordmark, dark
logo/looshi-symbol-dark.svg and .png   the Looshi symbol, dark, for light grounds
logo/looshi-symbol-light.svg and .png   the Looshi symbol, light, for dark grounds
photos/01-the-complete-set-all-eight-scents.png
photos/02-the-forest-edit-vivacity-rewild-calm.png
photos/03-open-box-lighting-a-stick.jpg
photos/04-rewild-lit-with-a-match.jpg
photos/05-rewild-on-a-desk-with-tea.jpg
photos/06-lighting-a-stick-on-books.jpg
photos/07-calm-and-clarify-boxes.jpg

Please credit photographs "Courtesy of Looshi".
