Press
For press and editors
Everything you need to write about Looshi, in one place: a paragraph about us to use as it is, our founder in her own words, the facts and prices, photography to download, and who to write to.
To use as written
About Looshi
Looshi makes hand rolled incense that smells like a place or a feeling: a forest after rain, a kitchen at dusk, the first warm evening of the year. Every stick starts as a paste of aromatic woods and wild honey, with no charcoal coating and no synthetic fragrance, so the scent comes from the materials themselves. Women artisans in Karnataka, in southern India, roll each stick by hand, and then the sticks rest for three weeks to cure. Looshi was founded by Richa, a third generation incense maker whose family has made incense since 1972. Eight scents, at hellolooshi.com.
The founder
Richa is a third generation incense maker. Her family has made incense since 1972. In her words:
“I grew up believing there is nothing else like real incense. You strike a match, and everything the stick has been holding fills the room. No other form of aroma does that. That moment is why Looshi exists.”
Richa, founder
Looshi at a glance
Eight scents: Calm, Rewild, Euphoria, Create, Clarify, Change, Vivacity and Allure. Bamboo core, aromatic wood powders, wild raw honey, activated coconut charcoal and natural aromatic oils. No synthetic coating, nothing dipped. Rolled by hand by women artisans in Karnataka, India.
- 20sticks a box
- $28a box, Allure $36
- About 45minutes a stick
- 3 weeksto cure
- 4,000+happy customers
- 400,000+sticks lit
- 4.8 starsacross 160+ reviews
- FreeUS shipping over $45
For gift guides
Prices and sets
A box of 20 sticks, $28 (Allure, $36)
The duos and edits, from $50
The Forest Edit, Vivacity, Rewild and Calm, $72
The Complete Set, all eight scents, $185
The Discovery Set, any four scents to try, $20, credited back as $20 off a first order of full boxes
Samples are available on request for gift guides and reviews.
Download
The press kit
The Looshi wordmark and symbol (SVG and PNG), seven product photographs and a fact sheet, in one zip.
Press contact
For interviews, samples, images and questions, write to hello@hellolooshi.com, or use our contact form.