Our Story
Make room.
Some smells take you places. A forest after rain. A kitchen at dusk. The first warm evening of the year. One thread of the right scent and you are there.
Looshi makes hand rolled incense for exactly that. Pick the place or the feeling you are longing for, light one stick, and let it fill the room.
We call it making room.
The maker
I'm Richa. I'm a third generation incense maker. My family has made incense since 1972, and I grew up believing there is nothing else like real incense. You strike a match, and everything the stick has been holding fills the room. No other form of aroma does that.
That moment is why Looshi exists. I hope it finds a place in your home.
Richa, founder
The craft
Every stick starts as a paste of aromatic woods and wild honey. No charcoal coating, no synthetic fragrance, so the burn is clean and the smoke stays low. The scent comes from the materials themselves. Women artisans in southern India roll each stick by hand. Then the sticks rest for three weeks to cure before they are ready for a match. One stick burns for about 45 minutes. The scent stays for hours.
What we make
Eight scents, each one a different room. Calm is the warm hush at dusk. Create is the desk where ideas come easily. Rewild is the forest after rain. Pair two in a Duo, or take a whole day in the woods with the Forest Edit.
Start small
Make room for four.
New here? Start with the Discovery Set. Pick any four of our eight scents for $16, and the full $16 comes back as credit toward your first box.