Put something on the shelf that brings people back
Looshi is incense that takes people somewhere: eight scents, hand-rolled in Karnataka from pure wood powders, natural resins, and wild honey by a third-generation maker. Twenty sticks a box, 45+ minutes a stick.
Open a wholesale accountTwo minutes with your resale certificate. We reply within one business day, and you order online from then on. Not ready? Request a free sample kit below.
Prefer Faire? Order with 60-day terms and free returns →
Rated 4.8 across 100+ verified customer reviewsStocked in 250+ independent shops
Why retailers stock Looshi
You choose every line on your shelves. Here is why this one earns its place.
Nothing else on the shelf burns like it
Most incense is dipped in a synthetic coating. Looshi is hand-rolled from pure wood powders, natural resins, and wild honey, and it burns clean for 45+ minutes.
It brings customers back
A box is 20 sticks, a stick a day is a month. The customer who loved it is back next month, and they browse while they are in.
The story sells itself
A third-generation maker, women artisans, three weeks of curing. Every opening order ships with shelf cards, a display block, and a staff guide so your team can tell it in ten seconds.
Hand-rolled, not dipped
Most incense is a bamboo stick dipped in charcoal coating and synthetic fragrance. When it burns, your customer is breathing the coating. That is the harsh smoke, and that is the headache.
Looshi is made the way incense was made before the shortcut existed. Pure wood powders, natural resins, and wild honey are rolled around a bamboo core by hand, then cured for three weeks. The fragrance comes from the materials themselves.
Three generations of incense makers
Looshi was founded by Richa, a third-generation incense maker. Every stick is still rolled there by women artisans, the way her family has always made it. Hand-rolling is slower, but it preserves the delicate aromatic compounds that machine production destroys.
Your customers will ask about the story. Every opening order ships with shelf cards that tell it.
The partnership, at a glance
Open an account online, order by the case, and reorder in a minute.
Prices that work for your shelf
Wholesale and retail prices sit side by side in your account, so you see the margin on every box before you order.
A small opening order
Enough to test a shelf without betting on one. Boxes come by the case of three, so you can mix scents.
60-day terms, free returns
Order through Faire Direct and Faire funds the terms and the return risk on your opening order. If it does not sell, send it back.
What stockists say
Customers come back time and time again for these.
Hemma HomewaresCustomers adore the captivating fragrances and the beautiful packaging adds a touch of luxury to my boutique.
Mindful CraftsThis incense smells amazing and I needed a quick turnaround and the team at Looshi made it happen.
GatherEight scents, one small footprint
Each scent is named for where it takes you, and customers shop them that way.
Clarify
Saffron, Jasmine, Sandalwood
For focus and deep work
Calm
Vanilla, Amber, Labdanum
For stillness and sleep
Create
Mandarin, Iris, Teakwood
For creative flow
Euphoria
Rosemary, Tuberose, Amber
For lifting a room
Rewild
Vetiver, Musk, Redwood
For grounding
Vivacity
Petitgrain, Lavender, Cedarwood
For morning energy
Change
Sea Salt, Lily, Frankincense
For new beginnings
Allure
Rose, Musk, Aloeswood
For confidence
Not ready to open an account? Burn one first
Tell us where to send it. The kit has three scents of your choice plus one we think fits your shop and a line card. It ships to your store address within two business days, on us.
No commitment. If the kit is not right for your shop, that is a useful answer too. When it is, open your account and your prices are waiting.
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How stocking Looshi works
Sample
Request the kit and burn a few sticks where you actually work. Or skip straight to the account if you already know us.
Open
Open your account online with your resale certificate. We approve within a business day and you order on the site, by the case, with a card. Or order through Faire Direct with 60-day terms.
Restock
Opening orders ship with a display block, shelf cards, and a one-page staff guide. We check in at three weeks to see which scents lead, and you reorder online in a minute.
Questions buyers ask
What is the minimum?
Small enough to test one shelf. The exact opening minimum and the prices are in your account once it is open.
What is the margin?
Keystone. Every box shows its wholesale price and its retail price side by side in your account.
What are the payment terms?
Card at checkout when you order direct. 60-day terms and free returns on opening orders through Faire Direct.
Do I need a resale certificate?
Yes, it goes on the account request. If you order through Faire, their verification covers it.
What is actually in it?
Pure wood powders for the fragrance, natural resins for depth, wild honey as the binder, activated coconut charcoal to preserve the aroma, and a bamboo core. No synthetic fragrance, no chemical binders, no dipping.
Where is it made?
Karnataka, India, hand-rolled by women artisans and cured for three weeks before it ships.