A forest floor. A warm evening. A clear morning.
Looshi is incense that takes people somewhere: eight scents, hand-rolled in Karnataka from pure wood powders, natural resins, and wild honey by a third-generation maker. Twenty sticks a box, 45+ minutes a stick, $26 on your shelf.
Request a free sample kitWe mail it to your store. Burn one before you decide anything.
Prefer Faire? Order with 60-day terms and free returns →
Rated 4.8 across 100+ verified customer reviewsStocked in 250+ independent shops
Hand-rolled, not dipped
Most incense is a bamboo stick dipped in charcoal coating and synthetic fragrance. When it burns, your customer is breathing the coating. That is the harsh smoke, and that is the headache.
Looshi is made the way incense was made before the shortcut existed. Pure wood powders, natural resins, and wild honey are rolled around a bamboo core by hand, then cured for three weeks. The fragrance comes from the materials themselves.
Three generations of incense makers
Looshi was founded by Richa, a third-generation incense maker. Every stick is still rolled there by women artisans, the way her family has always made it. Hand-rolling is slower, but it preserves the delicate aromatic compounds that machine production destroys.
Your customers will ask about the story. Every opening order ships with shelf cards that tell it.
The math, upfront
You should not have to email anyone to find out whether a line makes sense.
Keystone-plus margins
$26 MSRP, margins around 48 percent. The exact price list is in the line sheet, one form away.
$150 to open
About 11 boxes. Enough to test a shelf without betting on one.
60-day terms, free returns
Order through Faire Direct and Faire funds the terms and the return risk on your opening order. If it does not sell, send it back.
It restocks itself
A box is 20 sticks, a stick a day is a month. The customer who loved it is back next month, and they browse while they are in.
What stockists see
"Customers come back time and time again for these."
Hemma Homewares"Customers adore the captivating fragrances and the beautiful packaging adds a touch of luxury to my boutique."
Mindful Crafts"This incense smells amazing and I needed a quick turnaround and the team at Looshi made it happen."
GatherEight scents, one small footprint
Each scent is named for where it takes you, and customers shop them that way.
Clarify
Saffron, Jasmine, Sandalwood
For focus and deep work
Calm
Vanilla, Amber, Labdanum
For stillness and sleep
Create
Mandarin, Iris, Teakwood
For creative flow
Euphoria
Rosemary, Tuberose, Amber
For lifting a room
Rewild
Vetiver, Musk, Redwood
For grounding
Vivacity
Petitgrain, Lavender, Cedarwood
For morning energy
Change
Sea Salt, Lily, Frankincense
For new beginnings
Allure
Rose, Musk, Aloeswood
For confidence
Burn one before you decide anything
Tell us where to send it. The kit has three scents of your choice plus one we think fits your shop, a line card, and the wholesale line sheet. It ships to your store address within two business days, on us.
No application, no commitment. If the kit is not right for your shop, that is a useful answer too.
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How stocking Looshi works
Sample
Request the kit and burn a few sticks where you actually work.
Open
$150 opening order through Faire Direct with 60-day terms and free returns, or a direct PO if you prefer. Resale certificate is handled at ordering.
Restock
Opening orders ship with a display block, shelf cards, and a one-page staff guide. We check in at three weeks to see which scents lead.
Questions buyers ask
What is the minimum?
$150 to open, about 11 boxes.
What are the payment terms?
60-day terms and free returns on opening orders through Faire Direct.
Do I need a resale certificate?
Yes, collected when you place an order. If you order through Faire, their verification covers it.
What is actually in it?
Pure wood powders for the fragrance, natural resins for depth, wild honey as the binder, activated coconut charcoal to preserve the aroma, and a bamboo core. No synthetic fragrance, no chemical binders, no dipping.
Where is it made?
Karnataka, India, hand-rolled by women artisans and cured for three weeks before it ships.